CASE STUDY
Facebook Lead Generation Advertising
Learn how MediaSparkline helped a medical practice in Houston, Texas execute lead generation advertising campaigns using Facebook Lead Ads
ONLINE LEAD GENERATION
A Challenging Landscape
When approaching paid digital advertising, medical practices are presented with unique challenges
CHALLENGE #1
Certain digital advertising platforms, such as Google, do not allow personalized advertising for certain health related topics.
CHALLENGE #2
Certain digital advertising platforms, such as Google, do not allow the promotion of certain drugs and pharmaceuticals.
CHALLENGE #3
Due to high competition for ad inventory, acquiring leads via digital advertising platforms can be expensive if not executed correctly.
ONLINE LEAD GENERATION
Campaign Strategy
MediaSparkline worked with key stakeholders to determine the ideal mechanism for improving brand awareness, increasing website traffic, and generating new leads.
SENSIBLE SCALING
Identifying the medical practice’s most popular procedures allowed us to create create campaigns that served as distinct funnels for new customer acquisition.
NATIVE TOOLS
Leveraging native tools like Facebook Lead Ads, Lookalike Audiences, and Dynamic Creative Testing provided a low-friction, cost-effective way to generate new leads.
SOCIAL PROOF
Promoting high-trust services such as plastic surgery requires the creative use using social proof, such as customer reviews, awards, and testimonials.
ONLINE LEAD GENERATION
Delivering Value
Investing in paid digital advertising pays dividends for medical practices. The results speak for themselves.
TIMELINE (DAYS)
107
TOTAL LEADS
48
COST PER LEAD
$31.91
ONLINE LEAD GENERATION
Digital Advertising Solutions
Explore digital advertising solutions created for a local medical practice
ONLINE LEAD GENERATION
Facebook Lead Ads
As opposed to having potential customers click off of Facebook and fill out a form on your website, Facebook Lead Ads offering low-friction means to acquire new leads directly on Facebook.
CONTACT
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