CHALLENGE #1

Within the food delivery and meal delivery space, intense competition exists from incumbents like DoorDash and Uber Eats

CHALLENGE #2

As a new venture with limited budget, digital advertising spend needs to provide clear results via online sales, not just brand awareness

CHALLENGE #3

Lack of formal graphic design and creative resources require resourcefulness in creative production for digital ads

SENSIBLE SCALING

Starting with a small budget and working our way up meant we could test and learn before committing more serious dollars to media spend we “know” works.

NATIVE TOOLS

Leveraging capabilities native to the Facebook Advertising platform such as Product Catalogs and Website Custom Audiences offered an efficient method to engage prospects who were in different phases of the customer journey.

USER GENERATED CONTENT

Sending product to influencers in Los Angeles, CA food scene in exchange for images and video helped engender social proof for these high-ticket menu items.

TOTAL AD SPEND

$4,124

TOTAL PRODUCT SALES

$26,325

AVERAGE ROAS

6.38

FACEBOOK ECOMMERCE ADVERTISING

The Power of UGC

Using Facebook Image Ads and User Generated Content procured by influencers in the local market, we were able to offer prospective customers a preview of the product in an organic and relatable manner, engendering social proof of the product value and driving sales as a result